Director: Michael McGowan
Starring: Noah Reid, Allie MacDonald, Stephen Hattie, Olivia Newton-John
Score: A Hockey Musical represents the big conundrum of Canadian cinema. It is said that the reason Canadians don't have more opportunity to see Canadian films is that when Canadian films are released, audiences don't go to see them. Score had what most Canadian films lack in that it was heavily promoted and had a really wide release. The problem? The promotion for it made it look unforgiveably cheesy, an amalgamation of what we would imagine people outside of Canada assume that Canadian film is all about, and audiences stayed away. Having now seen the film, I have to say that while it is a bit cheesy, it's also very enjoyable and less unfathomably earnest than the trailers made it seem and I have to assume that its failure is not a failure of Canadian cinema or Canadian audiences, but a failure of marketers to understand the audience.


